I’m a marketer, entrepreneur and storyteller.
Growing up in Singapore, I wanted to become a journalist to tell the stories that could not be told, to report news objectively and make a difference in the world around me.
I started my first family newspaper at 8 by interviewing my sisters on developments within the household before - thankfully for my siblings! - progressing to student reporter at school and university.
As an exchange student at the University of Michigan, I covered politics and issues such as homelessness, diversity and wrongful convictions for the student paper during Obama’s election year. Later, when I interned for the Media, Entertainment & Arts Alliance in Sydney, I organised events to raise funds for foreign correspondents in conflict zones and spoke to journalists who risked their lives to represent the truth.
These passions led me to a job in corporate marketing, where storytelling is more important than ever.
Seven years on, I’ve worked in local, national and global marketing roles for businesses small and large, developing marketing programs to tell the right story.
Whether I’m interviewing an industry expert for the company blog or launching a new product, telling an authentic, compelling story is crucial to building a brand - one that can make a difference to the world we live in.